Shopify SEO services that work with the platform.
Shopify SEO services for stores that want more sales from Google without paying for every click. We fix the problems Shopify creates on its own, build collection and product pages that rank, and earn the links that move them up.
What Shopify SEO actually involves.
A Shopify-specific audit
Duplicate product URLs, filter pages, app scripts and theme speed: the issues every Shopify store shares, checked first.
Collection pages that rank
Collections are where most category searches land, so each gets its own copy, structure and internal links.
Product pages and schema
Unique titles and descriptions, variants handled cleanly, and product schema that shows price and stock in results.
Speed and Core Web Vitals
Unused apps removed, images and theme code optimised, so pages load fast on the phones most shoppers use.
Content that sells
Buying guides and comparison pages on the blog, each linking to the collections they support.
Links and mentions
Digital PR, supplier and partner links, and listings that help your brand show up in AI answers too.
Part of our SEO services: the same team, plans and monthly reporting, focused on the work this kind of site needs.
What Shopify gets right, and what it leaves to you.
Shopify handles the basics well. The problems come from how it builds URLs, and from apps and themes added over time.
What Shopify does out of the box
- An XML sitemap generated automatically and kept up to date.
- Canonical tags on most themes, and editable titles, descriptions and URL handles.
- A robots.txt file you can customise through the theme when you need to.
What usually needs fixing
- Duplicate product URLs: the same product reachable through every collection it sits in.
- Filter and tag pages that create thousands of near-identical URLs for Google to crawl.
- App and theme bloat: scripts from apps you stopped using that still slow every page.
- Thin collection pages with a grid of products and no copy to rank for.
Planning a theme rebuild or a move to Shopify? Our Shopify development team builds these fixes into the theme from the start.
What happens, and in what order.
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Month 1: Audit and plan
A crawl of the store, Core Web Vitals from real shoppers, and keyword research for your collections and products. You get a fix list and a content map.
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Months 2-3: Fixes ship
Duplicate URLs, filters, schema and speed fixed in the theme by our own developers, starting with the pages that already sell.
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Months 3-6: Collections and content
Collection copy, product page improvements and buying guides for the searches your customers make before they buy.
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Month 6 on: Authority
Links from PR, suppliers and partners, with monthly reports on rankings, organic traffic and revenue from search.
Monthly plans, 90-day minimum.
After the first 90 days, every plan runs month to month. A one-off audit can be quoted as a standalone project.