Grow · Ecommerce SEO

Ecommerce SEO services built around category pages.

Ecommerce SEO services for online stores on Shopify, WooCommerce, BigCommerce or a custom platform. We fix the crawl problems large catalogues create, make category and product pages worth ranking, and report on revenue, not just traffic.

Two marketing analysts discussing an ecommerce category performance dashboard on a wall screen
What's included

What ecommerce SEO covers.

Technical audit for catalogues

Faceted navigation, duplicate URLs, pagination and crawl waste: the problems that grow with every product you add.

Category page optimisation

Category pages target the broad searches with the most buyers, so they get copy, structure and internal links.

Product pages and schema

Unique descriptions, variants handled cleanly, and product schema for price, stock and reviews in results.

Out-of-stock and discontinued products

Clear rules for what stays live, what redirects and what returns, so rankings are not lost with stock.

Buying guides and comparisons

Content for the research shoppers do before they buy, linked to the categories it supports.

Links and digital PR

Stories, data and partnerships that earn links to the pages that sell, without bought links.

Part of our SEO services: the same team, plans and monthly reporting, focused on the work this kind of site needs.

By platform

The same goals, different fixes on each platform.

Every ecommerce platform creates its own SEO problems. We work within each one rather than fighting it.

Shopify

Duplicate collection URLs, filter pages and app bloat. See Shopify SEO services.

WooCommerce

Plugin bloat, slow hosting and tag archives, fixed by our WordPress developers.

BigCommerce and others

Faceted search, parameter URLs and large catalogues that waste crawl budget.

Custom and headless

Rendering, internal links and metadata built into the front end from the start.

Where the traffic is

Category pages, product pages and content each do a different job.

Broad searches

Category pages

  • Target searches like "women's running shoes", where shoppers want to compare.
  • Usually the biggest opportunity in a store, and the most often neglected.
Specific searches

Product pages

  • Target model names and long, specific searches close to purchase.
  • Win on unique descriptions, schema, reviews and speed.
Research

Guides and comparisons

  • Target questions asked before a purchase, such as "best" and "how to choose".
  • Pass authority to the categories they link to.
How it runs

What happens, and in what order.

  1. Month 1: Audit and plan

    A full crawl of the store, Core Web Vitals from real shoppers, and keyword research mapped to categories and products. You get a fix list and a content map.

  2. Months 2-3: Crawl and technical fixes

    Faceted navigation, duplicates, schema and speed fixed by our own developers, starting with the categories that already sell.

  3. Months 3-6: Categories and content

    Category copy, product page improvements and buying guides for the searches shoppers make before they buy.

  4. Month 6 on: Authority and scale

    Digital PR and partner links, with monthly reports on rankings, organic traffic and revenue from search.

Monthly plans, 90-day minimum.

After the first 90 days, every plan runs month to month. A one-off audit can be quoted as a standalone project.

Starter · $1,200/moOne service of your choice, such as SEO on its own.
Growth · $3,400/moUp to three services bundled, for example SEO with web development or paid ads.
Scale · $7,900/moUnlimited services, with an embedded fractional CMO or CTO.
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FAQ

Questions people ask before they start.

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What are ecommerce SEO services?
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SEO for online stores: technical fixes for large catalogues, optimisation of category and product pages, product schema, content for shoppers researching a purchase, and link building. The aim is more sales from organic search, measured in revenue.
How is ecommerce SEO different from regular SEO?
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Stores have far more pages, and most are generated by the platform. That makes crawl control, duplicate content, faceted navigation and stock changes much bigger issues than on a service business site.
How much do ecommerce SEO services cost?
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Our monthly plans start at $1,200 with SEO as your one service, with a 90-day minimum. Larger catalogues often suit Growth, which bundles SEO with development or paid ads. See pricing, or how much SEO costs to compare options.
Which ecommerce platforms do you work with?
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Shopify, WooCommerce, BigCommerce and custom or headless stores. Our web development team ships the technical fixes on each.
What should happen to out-of-stock product pages?
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It depends. Temporarily out-of-stock products usually stay live with clear availability. Discontinued ones redirect to the closest product or category if the page has links or traffic. We set the rules with you once, so they are applied the same way every time.
How long does ecommerce SEO take?
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Technical fixes often show movement within weeks. Category content and links usually take six to nine months to build up, which is why we report monthly on rankings, traffic and revenue.
Keep exploring

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E-commerce & retail

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Turn your categories into your best salespeople.

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