Putting a 32-year Arkansas gastroenterology practice online
Digestive Care has served patients across Arkansas for over three decades, but had no real presence online. We built its website and run its digital marketing and SEO, so patients can find the practice, understand its procedures and get in touch.
Website developmentDigital marketingSEO
The challenge
Digestive Care is a gastroenterology practice with clinics and ambulatory surgery centers in Pine Bluff, Little Rock and Russellville. Patients searching for a gastroenterologist or a colonoscopy in Arkansas had no good way to find it online.
The practice needed a site that explains its procedures in plain language, shows its physicians and locations, and gives new patients and referring doctors an obvious next step.
What we built
- ✓ A new website covering every procedure and diagnostic test the practice offers, from screening colonoscopy to FibroScan, written for patients.
- ✓ Pages for the physicians and care team, the three locations and the practice's surgery centers.
- ✓ Clear calls to action for new patients and referring physicians, plus patient forms, the patient portal and online payments.
- ✓ Search engine optimization for gastroenterology and procedure searches across Arkansas, and ongoing digital marketing.